Moving Toward Greener Societies: Moral Motivation and Green Behaviour

I provide an alternative explanation for why societies exhibit varied environmental behaviours. I use a Kantian moral approach at a microeconomic level. I show that two identical societies (in terms of income level and political system) might follow different paths with respect to their “green” behaviour. Additionally, I identify tipping points that could nudge a society from a polluting behaviour to a green one. I find that the perception of environment within the society can be an important factor in this shift.