| 基于游客视角的生态旅游认证支付意愿实证分析 |
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| 引用本文： | 程兴火,周玲强.基于游客视角的生态旅游认证支付意愿实证分析[J].旅游学刊,2006,21(5):12-16. |
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| 作者姓名： | 程兴火 周玲强 |
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| 作者单位： | 浙江大学管理学院,浙江,杭州,310058 |
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| 基金项目： | 浙江省社会科学基金，浙江省科技计划 |
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| 摘 要： | 生态旅游认证产品能否取得商业上的成功取决于旅游消费者对它的接受程度,本文通过对浙江省4个景区的实地调查,分析了旅游消费者对生态旅游认证产品的认知和态度,并运用假设评价方法评估了旅游消费者对生态旅游认证产品的支付意愿.研究结果表明,旅游消费者对生态旅游认证产品的选择意愿受性别、教育程度、月收入、旅游频率、旅游方式、过去一年旅游花费、对生态旅游进行专门的认证并授予生态资格证书的赞同程度,以及未认证生态旅游产品的价格等因素的影响而差别显著;计算所得的支付意原表明,平均而言,旅游消费者愿意支付比未认证的生态旅游产品高35.1%的价格来购买通过认证的生态旅游产品.
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| 关 键 词： | 生态旅游 认证 支付意愿 Logit模型 |
| 文章编号： | 1002-5006（2006）05-0012-05 |
| 收稿时间： | 2005-11-20 |
| 修稿时间： | 2005年11月20 |
An Empirical Analysis on the Willingness to Pay for Ecotourism Certification Based on Tourists' Perspective |
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| CHENG Xing-huo,ZHOU Ling-qiang.An Empirical Analysis on the Willingness to Pay for Ecotourism Certification Based on Tourists'''' Perspective[J].Tourism Tribune,2006,21(5):12-16. |
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| Authors: | CHENG Xing-huo ZHOU Ling-qiang |
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| Institution: | Department of Management, Zhejiang University, Hangzhou 310058, China |
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| Abstract: | Tourist acceptance is a key to success in marking ecotourism certification product in the world.In the article,the tourist perception and attitude towards ecotourism certification product are analyzed and the tourist willingness to pay is estimated.The results show the tourist's selection toward tourist product is affected by many socio-economic and demographic factors such as gender,education,monthly income,travel frequency,way of travel,tourist expense in the previous year,the attitude towards ecotourism certification and the price of non-certificated tourist product.The computed WTP indicates,on average,that the survey respondents are willing to pay a 35.1% premium in order to purchase ecotourism certification product. |
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| Keywords: | ecotourism certification willingness to pay Logit model |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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