| 营销人员绩效考核指标体系评价研究——以苏宁云商为例 |
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| 引用本文： | 付兆刚,胡珊珊.营销人员绩效考核指标体系评价研究——以苏宁云商为例[J].黑龙江财专学报,2014(1):45-53. |
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| 作者姓名： | 付兆刚 胡珊珊 |
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| 作者单位： | 黑龙江科技大学,哈尔滨150022 |
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| 基金项目： | 黑龙江省人文社会科学重点研究基地支持项目 |
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| 摘 要： | 苏宁云商员工的积极性和某些财务指标下降，与原有绩效考核方法密切相关，因此，建立新的公平合理的绩效考核指标体系迫在眉睫。通过以苏宁云商集团股份有限公司营销人员为研究对象的调研，构建了其胜任力模型的指标体系，利用AHP法确定了各级指标的权重，并对哈尔滨6家店8个品类70位营销人员进行问卷调查，得出评价结论。
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| 关 键 词： | 苏宁云商 绩效考核 指标体系 胜任力模型 |
Research on Performance Evaluation Indicator System about Marketing Staff --A Case of Suning Commerce Group |
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| Institution: | FU Zhao - gang, HU Shan- shan ( Heilongjiang University of Science and Technology, Harbin 150022, China) |
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| Abstract: | Some financial indexes and enthusiasm of the employees in Suning Commerce Group have declined , which closely related to the original performance appraisal methods. Therefore it is urgently to establish new fair performance appraisal index system. Established the competency model of index system for marketing staff in this company, using AHP method to determine the weight of indicators at all levels,and survey 70 marketing staff questionnaire of the Harbin 6 stores, 8 categories, finally reach the conclusion. |
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| Keywords: | suning commerce group performance evaluation indicator system competency model |
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