网络舆情影响及政府应对策略

信息传播技术迅猛发展和普及的今天，互联网已成为人们信息传递、观点表达、思想交流的手段，成为舆论形成、传播的重要途径，成为当今社会重要的交流渠道和平台。各类网络事件的频频曝光，引发各式各样的网络舆情扑面而来，政府的执政能力接受了严峻的考验。政府应正确合理引导网络舆论；建立应对网络舆情的人才队伍；建立网络舆情快速反映机制；建立健全法律法规；提高政府执政能力，全面建设和谐文明的社会主义社会。

Influence of Internet Public Opinion and Coping Strategies of Government

Nowadays, as the rapid development and popularization of internet broadcasting technology, internet becomes means of information transmission, opinion expression and thought exchange. It also becomes an important way of formation and transmission on public opinion. Moreover, it becomes an important communication channel and platform in our community. The exposure of various network events touches off all sorts of intemet public opinion. Because of this, the goveming capability is confronted with a acid test. The government should lead intemet public opinion equita- bly, build a talent to deal with internet public opinion, set up a rapid response mechanism on internet public opinion, establish sound laws and regulations, improve the governing capability and comprehensively construct a barmonious and civilized socialism society.