| 我国企业在奥运营销与采购中存在的问题与对策研究 |
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| 引用本文： | 田林,张雷. 我国企业在奥运营销与采购中存在的问题与对策研究[J]. 中国市场, 2008, 0(36): 142-143 |
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| 作者姓名： | 田林 张雷 |
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| 作者单位： | 河南南阳理工学院教育学院 |
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| 摘 要： | 随着北京2008年奥运会的临近,"奥运营销与采购"成为中外企业提升品牌价值,实现品牌飞跃的又一新途径。本文运用文献综述法总结了国内企业在进行奥运营销与采购过程中存在的问题,提出相应的营销与采购对策,以供大家探讨。
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| 关 键 词： | 体育营销与采购 奥运营销与采购 品牌 |
Problems and Countermeasures of Chinese Enterprise Olympic Games Sale and Purchase |
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| Tian Lin,Zhang Lei. Problems and Countermeasures of Chinese Enterprise Olympic Games Sale and Purchase[J]. China Market, 2008, 0(36): 142-143 |
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| Authors: | Tian Lin Zhang Lei |
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| Affiliation: | Tian Lin Zhang Lei (Education Department,Henan Nanyang Science , Engineering College) |
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| Abstract: | Along with 2008 Beijing Olympic Games of close by,Olympics sale and purchasebecome the Chinese and Foreign business enterprise to promote the brand value,realize the brand leap again a new path.This text application cultural heritage overview the method tally upped the local business enterprise to sell and buy the process in the proceeding Olympics inside problem that exists,sale that bring up the cowgirl and purchase countermeasure,should provide everybody to study. |
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| Keywords: | athletics sale and purchase Olymp-ics sale and purchase brand |
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