Why did we make that cheese? An empirically based framework for understanding what drives innovation activity |
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Authors: | Hanne Harmsen Klaus G Grunert & Francis Declerck |
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Institution: | The MAPP Centre, The Aarhus School of Business, Aarhus, Denmark,;ESSEC-IMIA, Cergy-Pontoise Cedex, France |
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Abstract: | In the more recent product development literature the interplay between R&D skills and competencies and market skills and competencies is seen as a major determinant of successful innovation. The study reported in this article was done in order to cast more light on these two constructs in an industry with low R&D expenditures, but where product development is nevertheless considered to be strategically important. That industry is the food processing industry. The results of a series of case studies indicate that constructs other than R&D and market orientation may be more appropriate for understanding innovation and explaining innovation success in the case material. A new set of constructs focusing on what causes specific innovation activities to occur is proposed and a revised framework is developed. |
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