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Reliability and cross-validity of trade-off analysis in an industrial setting |
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| Authors: | James B. Wiley |
| Affiliation: | Temple University, USA |
| Abstract: | More than 200 applications of trade-off analysis now have been completed. A review of the literature uncovers only four sources that evaluate the reliability or validity, or both, of trade-off analysis using the concept evaluation approach. Detailed evaluations of trade-off analysis based on trade-off grid data are unavailable. This paper reports reliability and cross-validity experience using this approach. |
| Keywords: | Address correspondence to James B. Wiley School of Business Administration Temple University Philadelphia PA 19122 USA. |
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