Affiliation: | a Hasselt University, Faculty of Applied Economic Sciences, Department of Business Administration, Campus Diepenbeek, Gebouw D, B-3590 Diepenbeek, Belgium b Maastricht University, Faculty of Economics and Business Administration, Department of Marketing, P.O. Box 616, 6200 MD Maastricht, The Netherlands c University of Antwerp, Faculty of Applied Economic Sciences, Department of Management, Stadscampus, S.Z.410, Prinsstraat 13 (Z410), B-2000 Antwerpen, Belgium d Erasmus University Rotterdam, Department of Marketing Management, The Netherlands |