Determinants of economic and social satisfaction in manufacturer-distributor relationships |
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| Authors: | Ignacio Rodrí guez del Bosque Rodrí guez [Author Vitae] |
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| Affiliation: | Departamento de Administración de Empresas, Universidad de Cantabria, Spain Facultad de Ciencias Económicas y Empresariales, Avenida de los Castros, s/n, 39005 Santander, Spain |
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| Abstract: | The aim of this work is to examine the dimensions of satisfaction in manufacturer-distributor relationships as well as identifying the antecedents of both the economic and the non-economic dimensions of satisfaction. A literature review about satisfaction in marketing channels is followed by quantitative research into how this interchange process is perceived by food product distributors in their relationships with manufacturers. The results provide strong support for the impact of communication, trust and commitment on satisfaction, as well as the interrelationships among the economic and the non-economic dimensions of satisfaction. Theoretical and managerial implications are extracted from these findings. |
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| Keywords: | Satisfaction Relationship marketing Marketing channels Causal model |
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