高校廉政文化建设中的公关学思考

高校廉政文化建设是全社会反腐倡廉的一个重要组成部分，而作为文化建设，它又有其自身的规律和特点。如何既遵循文化的发展规律，又切合廉政建设的内在要求，同时还要符合高校的工作实际，是当前高校廉政文化建设的关键所在。为此，应将公关学的美学观、形象观以及企业的CIS理念融入到高校廉政文化建设之中，以促进高校廉政文化建设的有效进行。

On Culture Construction of A Clean Higher Educational Administration Viewed from Public Relations

The cultrue construction of a clean educational administration is an important part of building clean government. As a kind of culture construction, it has own rule and features. It is the key how to not only comply the curlture developing rule but also accord with inner demands of clean government building and acutality of higher education. Thus trying to introduce the esthetics, image of public relations and CIS into culture construction of a clean higer educational administration can speed up its development.