Measuring Corporate Citizenship in Two Countries: The Case of the United States and France |
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| Authors: | Isabelle Maignan O C Ferrell |
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| Institution: | (1) Department of Marketing, Faculty of Business Administration, University of Groningen, P.O. Box 800, 9700 AV Groningen, The Netherlands;(2) College of Business, Colorado State University, Fort Collins, CO, 80523-1278, U.S.A. |
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| Abstract: | Based on an extensive review of the literature and field surveys, the paper proposes a conceptualization and operationalization of corporate citizenship meaningful in two countries: the United States and France. A survey of 210 American and 120 French managers provides support for the proposed definition of corporate citizenship as a construct including the four correlated factors of economic, legal, ethical, and discretionary citizenship. The managerial implications of the research and directions for future research are discussed. |
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| Keywords: | corporate citizenship corporate social performance corporate social responsibility cross-cultural research measurement equivalence scale development stakeholder management |
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