| "苏北旅游三角"的构建及其整合营销 |
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| 引用本文： | 司绪华,孙天胜,范淑青."苏北旅游三角"的构建及其整合营销[J].国土与自然资源研究,2007(4):75-76. |
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| 作者姓名： | 司绪华 孙天胜 范淑青 |
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| 作者单位： | 1. 徐州师范大学城市与环境学院,江苏,徐州,221116
2. 徐州师范大学历史文化与旅游学院 |
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| 基金项目： | 江苏省教育厅哲学社会科学项目(05SJD790029)，江苏省社会科学基金项目(06JSBJL004) |
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| 摘 要： | 随着旅游业竞争的加剧,区域整合体已成为旅游业竞争的基本单位,而目的地营销理念的选择则成为区域旅游整合体能否在竞争中胜出的关键;在分析连云港、徐州和淮安3市旅游业现状基础上,首先从地域临近、资源互补、客源范围的趋同方面论证了以"成长三角"作为旅游合作结构模式的可能性;指出"苏北旅游三角"整合体的市场营销须借助于整合营销作为指导理念,然后分别从客源市场细分定位、区域要素整合和整合营销3个层面提出"苏北旅游三角"整合营销的相关策略。
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| 关 键 词： | 成长三角 区域旅游合作 苏北旅游三角 整合营销 |
| 文章编号： | 1003-7853（2007）04-0075-02 |
| 收稿时间： | 2007-03-26 |
| 修稿时间： | 2007年3月26日 |
Construction and integratec maeketing of the tourism triangle in Northern Jiangsu |
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| SI Xu-hua et al.Construction and integratec maeketing of the tourism triangle in Northern Jiangsu[J].Territory & Natural Resources Study,2007(4):75-76. |
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| Authors: | SI Xu-hua |
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| Abstract: | With the exacerbation of the tourism competition,the integration of regional tourism has become the basic unit of competition.And the selection of the tourism destination marketing idea is the key point for the integration of regional tourism to win out in the competition.So,basing on the analysis of present tourism situation of Lian yungang,Xuzhou and Huai'an,,this paper arguments the possibility of taking the growth triangle as the structural pattern of the regional tourism cooperation from the aspects of regional adjacency,tourism resources complementary and tourist market similarity.Secondly,author think the Integrated Marketing should be taken as the guide of the theory of marketing.Then,paper discusses some measures in tourism destination marketing from the aspects of marketing segmentation positioning,regional element integration and integrated marketing. |
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| Keywords: | growth triangle regional tourism cooperation tourism triangle in northern Jiangsu integrated marketing |
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