| 应对反倾销的长虹行为剖析 |
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| 引用本文： | 杨仕辉,;任雪梅.应对反倾销的长虹行为剖析[J].湖北商业高等专科学校学报,2008(2):57-61. |
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| 作者姓名： | 杨仕辉 ;任雪梅 |
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| 作者单位： | [1]暨南大学经济学院,广东广州510632; [2]湖北大学商学院,湖北武汉430062 |
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| 摘 要： | 长虹应对反倾销的国际化战略实践表明，中国企业没有准备一个好的跨国经营战略，缺乏跨国经营战略管理能力，匆忙走出去只能是一败涂地，更不能实现规避贸易壁垒的目的。由此案例反思中国企业在自由贸易条件下自我保护的反倾销对策及全球经营战略。
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| 关 键 词： | 反倾销 国际化经营 行为分析 |
A Case Study of Changhong Behavior of Response to Anti-dumping |
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| Institution: | Yang Shi-hui, Ren Xue-mei (1.School of Economics, Jinan University, Guangzhou Guangdong 510632, China; 2.School of Business,Hubei University,Wuhan Hubei 430062,China) |
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| Abstract: | The experience of Changhong response to anti-dumping enunciates that the Chinese enterprises has not a good Internationalization Management strategy, lack the management ability of multinational operate. They can not evading trade barrier when they rush to the world market. Thus, the Chinese enterprises should think deeply about serf-protection of antidumping measures and the global business strategy under the free trade conditions . |
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| Keywords: | anti-dumping internationalization management behavior analysis |
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