| 中英文广告中违反合作原则的现象探讨 |
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| 引用本文： | 李平. 中英文广告中违反合作原则的现象探讨[J]. 兰州商学院学报, 2006, 22(1): 124-126 |
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| 作者姓名： | 李平 |
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| 作者单位： | 兰州商学院,外语学院,甘肃,兰州,730020 |
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| 摘 要： | 广告作为一种特殊的文体,有着其特有的语言风格.本文通过概括并分析中英文广告中违反合作原则的现象及其原因,从语用学角度探讨了广告语言的特点.
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| 关 键 词： | 中英文广告 合作原则 违反准则 |
| 文章编号： | 1004-5465（2006）01-124-03 |
| 收稿时间： | 2005-11-29 |
| 修稿时间： | 2005-11-29 |
Flouting of the Cooperative Principle in Chinese and English Advertisement |
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| LI Ping. Flouting of the Cooperative Principle in Chinese and English Advertisement[J]. Journal of Lanzhou Commercial College, 2006, 22(1): 124-126 |
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| Authors: | LI Ping |
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| Affiliation: | School of Foreign Languages, Lanzhou Commercial College, Lanzhou 730020, China |
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| Abstract: | As an important form of media, advertisement has its own style of writing. This essay discusses the style of advertisement from a pragmatic point of view. It summarizes the different categories of flouting the maxims of the cooperative principle in English and Chinese advertisements and makes a brief analysis of the causes. |
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| Keywords: | advertisement the cooperative principle flouting the maxim |
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