城市品牌生态系统的协同演化——城市品牌理论与实践的新视角

目前,越来越多的国家、地区、城市开始运用品牌化的技术和方法来谋求竞争优势。在城市品牌建设的过程中,仍然存在许多困惑,需要新理论的指导。在对城市品牌理论研究现状进行评述的基础上,提出了城市品牌研究的新视角——城市品牌生态系统协同演化理论,阐述了城市品牌生态系统协同演化理论的研究目的、研究内容、研究方法以及研究的意义,尝试为城市品牌塑造和理论研究提供新的思路。

Co-evolution of city brand ecosystem:a new perspective ofcity brand theories and practices

Nowadays,more and more countries,regions and cities begin to adopt brand in order to acquire competition advantages. However,during the process of city brand construction,there are still a lot of puzzles which need new theory to be directed. On the review of theories on city brand studies,this article proposes a new perspective: coordinative evolution theory of eco-system. It elaborates the target,content,approach and meaning of this theory,supplying new ways for the construction and theoretical studies of ...