| 高校学报内容的市场化建设 |
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| 引用本文： | 王燕.高校学报内容的市场化建设[J].嘉兴学院学报,2011(5):102-105. |
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| 作者姓名： | 王燕 |
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| 作者单位： | 浙江海洋学院学报编辑部; |
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| 基金项目： | 浙江省期刊协会2008-2010年度浙江省高校编辑学研究立项项目(ZGX0816) |
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| 摘 要： | 高校学报内容的市场化建设是实现学报市场化经营的根本。学报在内容的市场化建设中，应坚持以学术化和特色化为市场定位，以把握学术本位和时代脉搏、追求长远社会效益为市场化建设原则，从提高获取内容资源的能力，强化特色、品牌栏目建设，重视内容包装，强化学报质量管理，拓宽传播空间等方面入手，为学报走上市场化道路积累必要的资本。
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| 关 键 词： | 学报内容 市场化建设 定位 原则 对策 |
The Marketization of the Content of Universities' Journals |
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| WANG Yan.The Marketization of the Content of Universities' Journals[J].Journal of Jiaxing College,2011(5):102-105. |
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| Authors: | WANG Yan |
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| Institution: | WANG Yan(Editorial Department of Journal of Zhejiang Ocean University,Zhoushan,Zhejiang 316000) |
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| Abstract: | The marketization of the content of universities' journals is essential to the market operation of the journals.To be unique,the content of universities' journals must be academic and featured,reflecting the change of times and following the market-oriented principle in order to achieve long-term benefits.Efforts should be made to improve the ability of resources acquisition,strengthen the features,build the brand columns,stress content package,enhance the quality control and expand the circulation so as to... |
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| Keywords: | content of universities' journals marketization location principles strategies |
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