Looking at the age of salespersons

This research reports on the significance of identifying and measuring the attitudes of salespersons, especially on how they perceive their self-development opportunities. The analysis of attitudes—after the employees were segmented into four age groups—indicates that the salespersons between the ages of 26–35 display lower levels of enthusiasm than the norm. Seeds of anxiety, excess mobility, new career demands and other reasons are examplified in related literature of the last decade. Some marketing practices and implications are discussed.