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Market Segment Derivation and Profiling Via a Finite Mixture Model Framework |
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| Authors: | Michel Wedel Wayne S Desarbo |
| Institution: | (1) University of Groningen and University of Michigan, USA;(2) Pennsylvania State University and Analytika Marketing Sciences, Inc, USA |
| Abstract: | |
| Keywords: | finite mixture models market segmentation concomitant variables customer satisfaction |
| 本文献已被 SpringerLink 等数据库收录！ | |