| 电信客户分群的KXEN应用 |
| |
| 引用本文： | 唐涛. 电信客户分群的KXEN应用[J]. 边疆经济与文化, 2010, 0(11): 36-37. DOI: 10.3969/j.issn.1672-5409.2010.11.019 |
| |
| 作者姓名： | 唐涛 |
| |
| 作者单位： | 镇江高等专科学校,网络中心,江苏,镇江,212003 |
| |
| 摘 要： | 数据挖掘应用开发对电信企业这种数据密集行业的发展具有重要意义。利用商业数据挖掘自动化软件KXEN,并依据其方法给出了某市电信企业电信客户分群的较易实现的解决方案,研究了数据挖掘技术在电信客户分群和目标市场营销中的应用,并验证了其可行性。
|
| 关 键 词： | 客户分群 KXEN特点 KXEN应用 |
Telecom Customer Segmentation Application based on KXEN |
| |
| TANG Tao. Telecom Customer Segmentation Application based on KXEN[J]. The Border Economy and Culture, 2010, 0(11): 36-37. DOI: 10.3969/j.issn.1672-5409.2010.11.019 |
| |
| Authors: | TANG Tao |
| |
| Affiliation: | TANG Tao(Network Center of Zhenjiang College,ZhenJiang 212003 JiangSu,China) |
| |
| Abstract: | Data mining application is very important for Telecom such data-intensive industries.In this study,use the commercial automatic data mining tool KXEN and use its method,we get a solution that easy to implement,research the application of the data mining in telecom customer segmentation and target marketing.And verify its feasibility. |
| |
| Keywords: | customer segmentation KXEN |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
