跨国公司拓展国际市场战略模式研究

伴随着世界经济的风云万变,跨国公司在其全球战略的指导下,不断调整其全球投资战略及拓展国际市场的战略思路与模式。本文在充分研究跨国公司拓展国际市场战略模式相关理论及其应用的基础上,尝试构建国际市场进入战略模式选择决策的综合性模型。并基于对中国企业跨国经营战略

A study on the MNE''s entry strategies and mode decision of international market development

With the unceasing globalization development of MNEs' business, as well as continuous intensification of international competition, the managers of MNEs find that the strategy decisions they are faced with are becoming more complex, and they have been adjusting themselves in pace with global changes, implementing the global operating strategies, and working out new development strategies continuously to solve the problems encountered in the fast-changing world economy.This paper tries to establish a general model of entering the international market based on the study of the theories about the international market entry strategies as well as mode choices of MNEs. Meanwhile, through an analysis of Chinese enterprises in the international markets, explores the proper strategies and modes. At last, it probes into how Chinese enterprises an further develop the tactics and measures in dealing with the international market.