中国旅行社业发展现状与发展对策研究

在对中国旅行社20年来产业化、市场化、企业化和法制化进程做了系统梳理和综述的基础上，课题组重点研究了我国旅行社的产业现状和即将来临的机遇与挑战。最后，分别从产业政策、分工体系、企业制度、行业管理、经营策略、借鉴国外经验等6个方面对面向21世纪的中国旅行社业提出了具体的发展对策。

On the Present State of China''''s Travel Service Industry and Study on Development Countermeasures

Based on the systematic synthesis of the process of industrialization, marketability ,forming of enterprise groups and adopting of legal system of China's travel services in the past two decades,the topic group emphatically studies the present state of China's travel service industry and imminent opprtunities and challenge. Finally concrete developing countermeasures are offered regarding industry policy,division system ,enterprise institution,trade management,operation tactics and learning from foreign experiences for China's travel service industry confronting the 21st century.