| Abstract: | This article takes objective data on the quality of lawyers from two rating services and cross-tabulates the data with whether or not the lawyer advertises. The tested hypothesis that there is no relationship between the quality of a lawyer and whether or not he/she advertises is rejected. Since it appears lower quality lawyers are more prone to advertise in the Yellow Pages, there is some question as to whether legal services advertising is in the public's best interest. However, the limitations of the measures in this study and the variety of benefits that consumers derive from advertising leave significant public policy questions unanswered. |
