中原城市群区域旅游整合营销传播策略研究

区域旅游整合营销是开发区域旅游资源、拓展区际旅游市场的主要途径,对于提高区域旅游业的知名度、扩大美誉度具有十分重要的意义。从区域内部营销资源系统、区域旅游传播系统和区域旅游管理系统三个方面看中原城市群区域旅游整合营销,其形象广告传播、公共关系传播、数字化传播、空间传播和旅游节事传播等区域旅游整合营销是传播之良策。

Regional Tourism Integration Marketing for City Groups of Central Plains

Regional tourism integration marketing is the main approach to opening up regional tourism resources and expanding tourism market.It is in favor of improving the popularity and good reputation of regional tourism.The paper presents the thoughts of regional tourism integration marketing from three aspects: interior marketing resources,tourism spread system and tourism management system.It puts forward integration marketing strategies including visual ad,commonality relation,digital,interspace and tourism feast publicity.