| 企业战略联盟竞争优势分析 |
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| 引用本文： | 宋茂华.企业战略联盟竞争优势分析[J].改革与战略,2008,24(10):59-62. |
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| 作者姓名： | 宋茂华 |
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| 作者单位： | 襄樊学院政法系,湖北,襄樊,441021;襄樊学院鄂北区域发展研究中心,湖北,襄樊,441021 |
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| 摘 要： | 战略联盟已经成为企业谋求竞争优势的一个重要手段。文章分析战略联盟竞争优势的来源，主要有规模经济和范围经济、培育企业核心竞争力、促进组织学习、推动创新、降低交易成本以及创造新的机会。为了发挥优势，企业应该明确目标，选好伙伴，定好协议，加强合作和管理。
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| 关 键 词： | 战略联盟 竞争优势 实施 管理 |
The Competence Advantages of the Enterprises' Alliance |
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| Song Maohua.The Competence Advantages of the Enterprises'' Alliance[J].Reformation & Strategy,2008,24(10):59-62. |
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| Authors: | Song Maohua |
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| Institution: | Song Maohua 1,2 (1. Political Science , Law Department,Xiangfan University,Xiangfan,Hubei 441021,2. Center for Research of Regional Development in North-Hubei,Hubei 441021) |
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| Abstract: | Strategic alliance is the key means for enterprises to acquire competence advantage. This paper analyzes the source of competence advantage resulting form strategic alliance, which including economic of scale, economic of scope, fostering core competence of enterprise, promoting the organization learning, promoting innovation, reducing the transaction cost and creating opportunity. It is necessary to make the goal clear, chose partner properly, make a reasonable agreement, and enhance the cooperation and ma... |
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| Keywords: | strategic alliance competence advantage exert management |
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