| 关于完善广告代理制度的思考 |
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| 引用本文： | 张辉,杨洪文. 关于完善广告代理制度的思考[J]. 理论观察, 2001, 0(2): 35-37 |
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| 作者姓名： | 张辉 杨洪文 |
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| 作者单位： | 1. 齐齐哈尔市地义律师事务所,黑龙江,齐齐哈尔,161005
2. 齐齐哈尔大学经济管理学院,黑龙江,齐齐哈尔,161006 |
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| 摘 要： | 我国的广告代理制度经过了十几年的实践，已经建立起来，但是广告代理制度在实施过程中也面临着很多问题，对此应从完善广告法律体系．加强立法工作，依法行政，提高人员素质等单方面进行完善。
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| 关 键 词： | 广告主 代理制 广告经营者 广告发布者 |
| 文章编号： | 1009-2234(2001)02-0035-02 |
| 修稿时间： | 2001-02-08 |
The Consideration on Making the System of Advertising Agent Perfect |
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| ZHANG Hui ,YANG Hong-wen. The Consideration on Making the System of Advertising Agent Perfect[J]. Theoryotic Obsorvation, 2001, 0(2): 35-37 |
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| Authors: | ZHANG Hui YANG Hong-wen |
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| Affiliation: | ZHANG Hui 1,YANG Hong-wen 2 |
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| Abstract: | The system of advertising agent has been set up for more than ten years through practice, but the system is facing some problems in the course of practice. Therefore, we must do well in making the system of advertising law perfect, enforcing legislation, administrating according to law and heightening the staff quality. |
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| Keywords: | advertiser the agent system advertising operator advertising releaser. |
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