| 基于钻石理论的会展业竞争力评价及其提升对策研究——以上海为例 |
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| 引用本文： | 胡平.基于钻石理论的会展业竞争力评价及其提升对策研究——以上海为例[J].桂林旅游高等专科学校学报,2009(1):114-119. |
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| 作者姓名： | 胡平 |
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| 作者单位： | 华东师范大学商学院; |
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| 基金项目： | 上海市社会科学基金资助项目(2008BCK003) |
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| 摘 要： | 基于钻石理论剖析了会展业竞争力的22个影响因素，并运用专家咨询法量化了这些因素的影响权重，提出了一套评价城市会展业竞争力的指标体系，然后运用这些指标对北京、广州、上海进行了实证研究，提出了提升城市会展业竞争力的对策。
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| 关 键 词： | 会展业 竞争力 评价 对策 |
Study on Evaluating and Enhancing Countermeasures of the MICE Industry Competitiveness:a Case of Shanghai |
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| HU Ping.Study on Evaluating and Enhancing Countermeasures of the MICE Industry Competitiveness:a Case of Shanghai[J].Journal of Guilin Institute of Tourism,2009(1):114-119. |
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| Authors: | HU Ping |
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| Institution: | Business School;East China Normal University;Shanghai 200062;China |
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| Abstract: | Thanks to the good foundation,MICE industry develops very fast and plays a very important role in promoting related industries in Shanghai.But there are still shortcomings to make shanghai a center city of international MICE industry.This article analyses the factors affecting the competitiveness of shanghai MICE industry using Diamond system theory and quantifies these factors' weight by Delphi Method,then evaluates Beijing,Guangzhou and Shanghai according to these indicators.Finally it puts forward the co... |
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| Keywords: | MICE industry competitiveness evaluation countermeasures |
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