| 绿色饭店市场营销的内涵及措施 |
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| 引用本文： | 赵雅萍.绿色饭店市场营销的内涵及措施[J].天津商学院学报,2006,26(5):15-18. |
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| 作者姓名： | 赵雅萍 |
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| 作者单位： | 天津商学院旅游管理学院 天津300134 |
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| 摘 要： | 绿色饭店市场营销包括绿色饭店理念营销和绿色饭店产品营销。本文介绍了绿色饭店的概念,论述了绿色饭店市场营销的内涵,结合我国绿色饭店实际讨论了绿色饭店市场营销的措施。
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| 关 键 词： | 绿色饭店 绿色产品 市场营销 措施 |
| 文章编号： | 1001-0262(2006)05-0015-04 |
| 收稿时间： | 2005-12-23 |
| 修稿时间： | 2006-06-21 |
On the Connotation of Green-hotel Marketing and Its Marketing Strategy |
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| ZHAO Ya-ping.On the Connotation of Green-hotel Marketing and Its Marketing Strategy[J].Journal of Tianjin University of Commerce,2006,26(5):15-18. |
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| Authors: | ZHAO Ya-ping |
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| Institution: | School of Tourism Management, Tianjin University of Commerce, Tianjin 300134, China |
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| Abstract: | This paper holds that the green hotel marketing includes the green hotel concept marketing and the green hotel product marketing.It introduces the conception of green hotel,discusses the implication of the green hotel marketing and the marketing measures. |
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| Keywords: | green hotel green product marketing measures |
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