Consumer acceptance of a revolutionary technology-driven product: The role of adoption in the industrial design development |
| |
| Institution: | 1. College of Technology University of Houston, 110 Cameron, Houston, TX 77204, USA;2. Ted Rogers School of Retail Management Ryerson University, 55 Dundas Street, West Toronto, Ontario M5G 2C5, Canada;3. Department of Information Technology Konkuk University, Seoul, South Korea;4. Department of Industrial Design Ohio State University, Columbus, OH, USA;1. Center for Consumer Marketing, Stockholm School of Economics, Sweden;2. Roskilde University, Denmark;1. The University of Texas at Tyler, 3900 University Blvd., Tyler, TX 75799, United States;2. University of Tennessee, Knoxville, TN, United States;1. Faculty of Computing, Universiti Teknologi Malaysia, Malaysia;2. Faculty of Management, Tehran Central Branch, Iran;3. Department of Management, Qeshm International Branch, Iran;1. Kohl''s Professor of Retail Marketing, Northern Illinois University, College of Business, DeKalb, IL 60115 USA;2. QUT Business School, Advertising, Marketing and Public Relations, Brisbane, Australia |
| |
| Abstract: | Understanding how consumers adopt a state of the art product is important for the development and marketing of innovative products. The purpose of this study is to examine factors that affect consumer intentions to use a revolutionary technology-driven product (RTP). The research integrates two innovation adoption models, the Unified Technology Acceptance and Utilization Theory (UTAUT) and the Task-Technology Fit (TTF) model with two antecedents of consumer characteristics: consumer innovativeness and perceived value of a new product. The study examines consumer responses to an unfamiliar product, the TEASER which is a conceptual digital cookbook that offers taste sampling, thereby providing an online food-tasting experience. Consumers who are prone to innovativeness and who perceive value in a RTP’s aesthetics are able to discern the conditions that support their intent to use such a product. The resulting model expands the UTAUT and TTF theories by showing that UTAUT variables mediate between the variables of TTF and adoption intentions. These results support the need for nonlinear industrial development processes involving consumers. |
| |
| Keywords: | Really new product development Consumer innovativeness Task-technology fit Adoption intention model |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
