| 对我国保险企业竞争力评价方法的研究及应用 |
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| 引用本文： | 耿晓娜,吴凤平.对我国保险企业竞争力评价方法的研究及应用[J].价值工程,2006,25(6):109-112. |
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| 作者姓名： | 耿晓娜 吴凤平 |
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| 作者单位： | 河海大学商学院,南京,210098 |
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| 摘 要： | 保险企业自身竞争力的强弱决定了企业经营的成败。本文针对我国保险行业的特点,建立我国保险企业竞争力评价指标体系,运用模糊综合评判方法将定性指标定量化,并利用主成分分析法建立了评价模型。同时还对我国7家保险企业的竞争力进行实证分析评价。
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| 关 键 词： | 竞争力 指标体系 保险企业 |
| 文章编号： | 1006-4311（2006）06-0109-04 |
The Evaluation Method and the Application of the Insurance Enterprises in China |
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| Geng Xiaona,Wu Fengping.The Evaluation Method and the Application of the Insurance Enterprises in China[J].Value Engineering,2006,25(6):109-112. |
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| Authors: | Geng Xiaona Wu Fengping |
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| Institution: | School of Business,Hohai University,Nanjing 210098,China |
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| Abstract: | whether an insurance enterprise runs successfully or unsuccessfully is decided by its competitive capability. This article aims at the characteristics of competitive capability of insurance enterprises, establishes an evaluation index system in view of characteristics of competitive capability of insurance enterprises, make use of the fuzzy comprehensive evaluation method to quantify the qualitative indexes, and adopt the principal component analysis(PCA)to carry out the evaluation of competition capabilities of insurance enterprises. The thesis also provides the positive evaluation of competitive capability of seven insurance enterprises in china. |
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| Keywords: | competitive capability index system insurance enterprises |
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