百富:“山寨”肯德基新生 |
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引用本文: | 马吉英. 百富:“山寨”肯德基新生[J]. 中国企业家, 2011, 0(16): 85-86,13,84 |
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作者姓名: | 马吉英 |
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作者单位: | 《中国企业家》编辑部 |
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摘 要: | 如果不是当年烈士断臂一样下定决心离开模仿肯德基的老路,王俊岭恐怕等不到2008年后的爆发增长
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关 键 词: | 肯德基 “山寨” 新生 2008年 |
Best Food Takes On KFC |
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Abstract: | The fast food restaurant lying opposite the KFC in Urumqi,Xinjiang is not what you would expect.Instead of KFC's old rival McDonald's,what you actually find is a relatively new fast food restaurant:Best Food.While you may feel that the interior of Best Food is similar to KFCs,one major difference is their slogan:To become the world's greatest baked chicken restaurant. Most of the top five fast food franchises in the US took at least 15 years to become listed companies.Taking this as their own personal chall... |
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