卓越亚马逊为何快不起来

即便再强的＂客户为本＂的精神,一落实到跨国公司现实的运营结构中,也往往被扭曲、被忽略。卓越亚马逊恐怕也是这样

Joyo/Amazon:Falling Behind

Back in 2004,Amazon founder Jeff Bezos,in an attempt to strike it rich in China,purchased Joyo.com. For the past seven years,while China's e-commerce has been rapidly developing, Joyo Amazon has only been able to sit quietly on the sidelines.In 2004,the company's trading volume had reached RMB 170 million,while its counterpart,Jingdong Mall only reached RMB ten million.However in 2010,just six years later,the tables have turned with Jingdong Mall reaching a trading volume of RMB 10.2 billion; leaving Joyo A...