关于开发以环境为基础的企业竞争优势的思考

环境是企业赖以生存、发展的基础，也是企业的重要资源。环境、企业，以及环境与企业之间的关系，都处于不断的演进、变化之中。企业要发展，一方面要适应环境的发展与变化，另一方面要注意开发以环境为基础的竞争优势。计算机及其网络和环境保护是当今环境发展的两大主流。对此，企业可以通过实行可持续的资源基础开发战略、企业和环境互动的先行与领导战略、企业与社会的良性互动战略和创造小环境，影响大型战略，克服企业发展的环境障碍，使环境成为企业发展的支点，并由此实现企业的飞跃。

ON ENVIRONMENT-BASED COMPETITIVE STRATEGY

Environment is base and resource for firms' survival and development. Firms, environment, the relationship between firms and environment are evolving. The firm that wants to survive and develop must adapted itself to the environment, and then it must be able to develop competitive advantages that are based on environment. There are two main trends in environment that are computer and its net and environment protection. Under this situation, firm can use sustainable resource development strategy, pioneer strategy in interaction between firms and environment, good to society strategy and influence or change on environment strategy to overcome the environmental difficulties to be the winner in the 21st century.