An analysis of the profitability of businesses of diversified companies

This paper presents empirical evidence on the relationship between diversification and profitability. The data set used in the analysis includes data on 55 U.S. corporations who participated in phase II of the project on Profit Impact of Market Strategy (PIMS).Following upon the pioneering work of Carl Kaysen, complex indices of diversification are developed. Cross sectional regression analyses indicate a statistically significant positive association between measures of corporate diversification and measures of business profitability (return on investment or profit margin on sales). These relationships are insensitive to variations in the treatment of outliers, and do not appear to be accounting artifacts.