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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

Authors:	George Castellion

Institution:	SSC Associates

Abstract:	Books reviewed in this issue: ? Made to Stick: Why Some Ideas Survive and Others Die ? Think, Play, Do: Technology, Innovation, and Organization ? Results without Authority: Controlling a Project When the Team Doesn't Report to You ? The Pursuit of New Product Development: The Business Development Process

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