| 重庆商务旅游发展SWOT分析与对策探讨 |
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| 引用本文： | 郑涛.重庆商务旅游发展SWOT分析与对策探讨[J].特区经济,2011(4):168-171. |
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| 作者姓名： | 郑涛 |
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| 作者单位： | 重庆交通大学人文学院旅游管理系,重庆400074 |
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| 摘 要： | 商务旅游在中国具有广阔的市场前景,重庆作为长江上游经济中心和西部重要增长极在商务旅游发展方面具有良好的条件。通过分析重庆商务旅游发展的优势、劣势、机遇和威胁,从商务旅游目的地定位、组织管理、基础设施兴建、人才培养、市场开拓、本土企业培育、品牌打造方面进行了对策探讨。
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| 关 键 词： | 重庆 商务旅游 SWOT 对策 |
Chongqi commercial tourism development SWOT analysis and countermeasure analysis |
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| Zheng Tao.Chongqi commercial tourism development SWOT analysis and countermeasure analysis[J].Special Zone Economy,2011(4):168-171. |
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| Authors: | Zheng Tao |
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| Abstract: | Business tourism in China has a broad market prospect.as the upriver economic center of Yangtze and western important economic centre,Chongqing has a good condition in the business cycle of tourism development.Through the analysis of strengths,weaknesses,opportunities and threats of Chongqing commercial tourism development,make Suggestions from tourism destination location,organization management,infrastructure construction,talents training,market development,Enterprises developing and the countermeasures to build brand. |
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| Keywords: | Chongqing Business tourism SWOT Countermeasures |
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