自然生态旅游产品的蓝海战略研究——以普达措国家公园为例

由W.钱?金和勒妮?莫博涅所著的《蓝海战略》,自2005年问世以来,给整个营销界带来了极大的震撼。本文利用蓝海战略的理念,以普达措国家公园为例,提出了自然生态旅游产品的蓝海战略内涵、价值理念、分析方法和实现途径。为了避免旅游业的恶性竞争,本文探索了降低旅游景区的投资成本,提高旅游景区的价值和内涵的蓝海途径。

Natural biological tourism product's blue sea strategy research——take Pudachuo park as example

＂Blue Ocean Strategy＂ written by W.Chen Kim and Renee Mauborgne,was published in 2005,which shock the whole Marketing.Based on the case study of Pudacuo National Park,this paper uses the concept of Blue Ocean Strategy,and poses the blue ocean strategic connotation,values,analyzing methods and implementation approach for natural ecological tourism product.In order to avoid vicious competition in tourism industry,this paper explores the blue ocean strategic ways of cutting investment cost and promoting the values and connotation of tourism areas.