Business ethics: Defining the twilight zone

This paper examines the issue of ethics policy in organizations. While the actions of top management may be the single most important factor in fostering corporate behaviour of a high ethical standard, there should be policy where policy is needed. The perceptions of three managerial groups — top- marketing- and purchasing managers — are compared regarding firstly, whether they see a need for policy on a range of ethically contentious issues, and secondly whether they believe there is policy covering these issues in their own organizations. No significant differences between the three groups of managers were found, either with regard to their perceptions of needs for policy, or as far as the existence thereof is concerned. However, an overall comparison of need for policy and the existence of policy showed a significant difference on the scenarios presented to respondents. Furthermore, the study identifies grey areas of ethics in business where managers believe policy is needed, but is not perceived to exist. The use of an ethics policy matrix in organizations is suggested as a practcial tool for the examination of ethically contentious issues. Deon Nel is Senior Lecturer in Marketing in the School of Business of the University of Pretoria. His BCom (Hons) degree is from the University of Port Elizabeth, and his MCom (in Marketing) from the University of Pretoria. He is currently in the final stages of his doctoral study, and his papers have been published in the European Journal of Marketing, Industrial Marketing and Purchasing. Leyland Pitt is Senior Lecturer in Marketing in the School of Management at the Curtin University of Technology, Perth, Australia. He holds an MBA and a DCom in marketing from the University of Pretoria. His articles have appeared in journals such as the European Journal of Marketing, Industrial Marketing Management, The International Journal of Advertising, and The Journal of Business Ethics. Richard Watson is Head of the Department of Information Systems in the School of Business at the Western Australian College of Advanced Education. He holds a BSc and DipComp from the University of Western Australia, MAdmin from Monash University, and PhD in Management Information Systems from the University of Minnesota. His work has been accepted for MIS Quarterly and Large Scale Systems.