| 黑龙江省农产品市场营销面临的问题及对策 |
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| 引用本文： | 刘清娟,王杜春.黑龙江省农产品市场营销面临的问题及对策[J].商业经济(哈尔滨),2006(6):9-10,13. |
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| 作者姓名： | 刘清娟 王杜春 |
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| 作者单位： | 东北农业大学资源环境学院，东北农业大学经济管理学院 黑龙江哈尔滨150030 |
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| 摘 要： | 当前,黑龙江省农产品营销存在着市场调查滞后,市场定位不准确、品牌营销落后、分销渠道不畅、营销方式过于传统、产品分级与包装不科学、物流技术不完善等问题。应大力开展农产品市场调研工作,积极实施农产品品牌营销战略,加强农产品的绿色营销,组建头龙企业、培植市场营销主体,加大物流技术建设及物流投资力度,政府机构要多加以支持。
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| 关 键 词： | 农产品营销 品牌营销 绿色营销 |
| 文章编号： | 1009-6043（2006）6-0009-02 |
| 收稿时间： | 2006-03-02 |
| 修稿时间： | 2006-03-02 |
The Facing Problem and Countermeasure for Agricultural Product Marketing in Heilongjiang Province |
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| LIU Qing-juan, WANG Du-chun.The Facing Problem and Countermeasure for Agricultural Product Marketing in Heilongjiang Province[J].Business Economy,2006(6):9-10,13. |
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| Authors: | LIU Qing-juan WANG Du-chun |
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| Abstract: | At present,agricultural product marketing in Heilongjiang Province exists some problems such as market research is lag behind,market orientation is inaccurate,brand marketing is fall behind,distribution channel is not smooth,marketing way is too traditional,products grade and pack is unscientific,logistics technology is incomplete and so on.Should launch the research project of farm products market in a more cost-effective manner,implement agricultural products brand marketing strategies actively,strengthen the green marketing of agricultural products,set up leading enterprises,train the marketing subject,strengthen technological construction of the logistics and logistics investment.The government organ should support more. |
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| Keywords: | the agricultural products marketing brand marketing green marketing |
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