| 我国网络营销存在的问题和发展对策 |
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| 引用本文： | 李桂娥.我国网络营销存在的问题和发展对策[J].山西经济管理干部学院学报,2004,12(4):21-23. |
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| 作者姓名： | 李桂娥 |
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| 作者单位： | 山西大学商务学院,山西,太原,030006 |
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| 摘 要： | 网络营销是利用网络资源展开的营销活动。与传统的营销方式相比，它具有特殊的优越性和不可替代性。发展我国网络营销需要政府、企业及消费者共同努力，改善网络消费环境，更新网络消费观念，积极创造条件，推动网络营销良性发展。
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| 关 键 词： | 网络营销 现状 问题 对策 前景 |
| 文章编号： | 1008-9101(2004)04-0021-03 |
| 修稿时间： | 2004年9月22日 |
Problems in the Network Marketing of Our Country and Development Countermeasure |
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| LI Gui-e.Problems in the Network Marketing of Our Country and Development Countermeasure[J].Journal of Shanxi Institute of Economic Management,2004,12(4):21-23. |
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| Authors: | LI Gui-e |
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| Abstract: | The network marketing is the marketing activity of utilizing network recourses. Compared to the traditional marketing way, it has special superiority and unsubstitutability. It needs the government, the enterprises and consumers to make joint efforts to improve the consumption environment of the network, upgrade the consumption idea of the network, create the condition actively and promote the sound development of the network marketing. |
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| Keywords: | Network Marketing Current Situation Problems Countermeasures Prospect |
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