| 论消费需求不足与饭店业的经营策略 |
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| 引用本文： | 王建平. 论消费需求不足与饭店业的经营策略[J]. 桂林旅游高等专科学校学报, 2000, 11(2): 43-47 |
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| 作者姓名： | 王建平 |
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| 作者单位： | 浙江省旅游局,旅行社饭店管理处,浙江,杭州,300071 |
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| 摘 要： | 我国饭店业的发展离不开国内宏观经济的大环境，国内宏观消费需求萎靡不振的状况，使饭店业的经营面临一种前所未有的挑战。通过我国宏观消费需求的分析，探讨饭店业经营策略，旨在促进我国饭店业的健康发展。
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| 关 键 词： | 消费需求 饭店业 经营策略 居民收入 消费预期 成本管理 |
| 文章编号： | 1008-6080(2000)02-0043-05 |
| 修稿时间： | 1999-07-29 |
On the Lack of Expenditure Demand and the Management Strategy |
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| WANG Jian ping. On the Lack of Expenditure Demand and the Management Strategy[J]. Journal of Guilin Institute of Tourism, 2000, 11(2): 43-47 |
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| Authors: | WANG Jian ping |
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| Abstract: | The development of the Chinese hotel industry is closely related to China's micro economic environment. Due to the inactive customers' needs, the hotel industry is facing the severe challenges.For the sake of the steady development of Chinese hotel industry, We need to analyze the customers' needs in a large scope and study various hotel management strategies. |
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| Keywords: | expenditure demand hotel industry management strategy |
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