| 澳门高等教育品牌营销分析 |
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| 引用本文： | 胡伟泉,陈钦兰. 澳门高等教育品牌营销分析[J]. 科技和产业, 2011, 11(3): 64-69 |
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| 作者姓名： | 胡伟泉 陈钦兰 |
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| 作者单位： | 华侨大学,工商管理学院,福建,泉州,362021 |
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| 摘 要： | 面对高等教育竞争的格局,澳门高等教育品牌营销已变得越来越重要。论文在分析澳门高等教育及其品牌营销历史的基础上,对澳门高等教育品牌营销的必要性、存在的问题及SWOT进行分析。
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| 关 键 词： | 品牌营销 澳门 高等教育 SWOT分析 |
Analysis of Brand Marketing in Macao Higher Education |
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| HU Wei-quan,CHEN Qin-lan. Analysis of Brand Marketing in Macao Higher Education[J]. SCIENCE TECHNOLOGY AND INDUSTRIAL, 2011, 11(3): 64-69 |
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| Authors: | HU Wei-quan CHEN Qin-lan |
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| Affiliation: | HU Wei-quan,CHEN Qin-lan(College of Business Administration,Huaqiao University,Quanzhou Fujian 362021,China) |
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| Abstract: | Facing the competitiveness of higher education,brand marketing has become more and more important in Macao.This research analyses the necessity and the existing problems of brand marketing in Macao higher education,based on the brand marketing history and higher education of Macao using the SWOT analysis. |
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| Keywords: | brand marketing Macao higher education SWOT analysis |
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