| 企业间多元关系对新产品开发的影响——基于权力使用的视角 |
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| 引用本文： | 杨倩,刘益,侯吉刚.企业间多元关系对新产品开发的影响——基于权力使用的视角[J].科技进步与对策,2011,28(3):75-80. |
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| 作者姓名： | 杨倩 刘益 侯吉刚 |
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| 作者单位： | 西安交通大学管理学院; |
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| 摘 要： | 权力使用贯穿于渠道成员间联系的始末,是为了使交易伙伴更好满足自身需求、实现经营目标而采取的手段。分析了两类权力使用(强制性、非强制性)的不同特征,以及其对渠道成员间竞争与合作程度和后续新产品开发绩效的影响作用。丰富了权力使用与渠道成员间竞争合作程度、新产品开发绩效的关系研究,对渠道成员更好地选择权力使用、管理渠道关系、维持持续性竞争优势具有一定的指导意义。
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| 关 键 词： | 权力使用 新产品开发 冲突与机会主义行为 信任与承诺 竞争合作 |
The Effects of Multiple Relationships among Enterprises on New Product Innovation |
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| Yang Qian,Liu Yi,Hou Jigang.The Effects of Multiple Relationships among Enterprises on New Product Innovation[J].Science & Technology Progress and Policy,2011,28(3):75-80. |
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| Authors: | Yang Qian Liu Yi Hou Jigang |
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| Institution: | Yang Qian,Liu Yi,Hou Jigang(School of Management,Xi'an Jiaotong University,Xi'an 710049,China) |
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| Abstract: | The use of power exists in the whole process of the interaction between channel members.It is the means taken by firms in order to better meet their own needs and achieve business objectives.This paper analyses the different characteristics of two types of power use including mediated and non-mediated,and their effects on the degree of competition-cooperation and the performance of later new product innovation.This paper enriches the research among power using and competition-cooperation degree and new prod... |
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| Keywords: | Power Using New Product R&D Conflict and Opportunism Trust and Commitment Competition and Cooperation |
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