| 基于服务利润链的员工满意度提升策略 |
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| 引用本文： | 俞以平,王晓飞,张亮. 基于服务利润链的员工满意度提升策略[J]. 中国市场, 2008, 0(6): 22-23 |
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| 作者姓名： | 俞以平 王晓飞 张亮 |
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| 作者单位： | 青岛理工大学商学院 |
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| 摘 要： | 服务利润链揭示了员工满意度决定顾客满意度,最终决定企业获利能力的强弱。本文在阐述服务利润链理论的基础上,探讨提高员工满意度的策略,以达到提高服务企业的获利能力和竞争能力的最终目的。
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| 关 键 词： | 服务利润链 员工满意度 顾客满意度 |
Promotion Strategy of Staff Satisfaction Degree Based on Service Profit Chain |
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| Yu Yiping,Wang Xiaofei,Zhang Liang. Promotion Strategy of Staff Satisfaction Degree Based on Service Profit Chain[J]. China Market, 2008, 0(6): 22-23 |
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| Authors: | Yu Yiping Wang Xiaofei Zhang Liang |
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| Affiliation: | Yu Yiping Wang Xiaofei Zhang Liang(Business School,Qingdao Science , Technology University) |
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| Abstract: | The service profit chain promulgated the staff degree of satisfaction to decide the customer degree of satisfaction,decided the enterprise profit ability finally the strong and the weak. This article in the elaboration service profit chain theory's foundation,the discussion enhances the staff degree of satisfaction the strategy, achieves the enhancement service enterprise's profit ability and the competitive ability final goal. |
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| Keywords: | service profit chain staff degree of satisfaction customer degree of satisfaction |
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