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Retailing evolution research: Introduction to the special section on retailing research |
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| Authors: | Jean-Charles Chebat David J. Ortinau |
| Affiliation: | a HEC-Montreal, Canada b University of South Florida, USA c Louisiana Tech University, USA |
| Abstract: | Five articles were selected from studies presented at the Ninth Society for Marketing Advances Retailing Research Symposium. The following article introduces their themes and main findings, along with the process of selection. |
| Keywords: | Retailing Research Marketing Business research |
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