Advancing the country image construct |
| |
Authors: | Katharina P. Roth Adamantios Diamantopoulos |
| |
Affiliation: | Department of Business Administration, University of Vienna, Bruenner Strasse 72, A-1210 Vienna, Austria |
| |
Abstract: | In today's globalized markets a favorable country-of-origin image (CoI) has a considerable impact on consumers' evaluation of products originating from different countries and therefore influences their subsequent buying decisions. The current paper seeks to extend our conceptual understanding of the nature and functioning of the CoI construct. The aim is threefold, namely to provide a succinct state-of-the-art picture of country image research in international marketing, to contribute to a better measurement of the country image construct, and, finally, to develop an agenda for future research. |
| |
Keywords: | Country-of-origin Country-of-origin image Country image Literature review |
本文献已被 ScienceDirect 等数据库收录! |
|