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Reframing brand experience: The experiential meaning of Harley-Davidson |
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| Authors: | Sharon Schembri |
| Affiliation: | Department of Marketing, Griffith Business School, Griffith University, Queensland 4222, Australia |
| Abstract: | |
| Keywords: | Co-construction Brand experience Ethnography Harley-Davidson Postmodern |
| 本文献已被 ScienceDirect 等数据库收录！ | |