| 化工投资项目竞争力分析实务 |
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| 引用本文： | 张立国.化工投资项目竞争力分析实务[J].石油化工技术经济,2003,19(3):20-25. |
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| 作者姓名： | 张立国 |
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| 作者单位： | 张立国（中国石油大庆石化公司，163714） |
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| 摘 要： | 阐述了化工企业投资项目竞争力分析的一般过程，化工项目竞争力分析的概念、内容、步骤、数据采集及处理方法等。对于化工企业投资项目编写可行性研究报告竞争力分析部分提供了一套操作性较强的工作思路；并对竞争力分析的核心内容，如竞争对手产品的质量、成本、市场营销等进行了重点分析。
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| 关 键 词： | 化工企业 投资项目 竞争力分析 产品质量 产品成本 市场营销 营销策略 |
Practices of Competitiveness Analysis of Chemical Investment Project |
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| Zhang Liguo.Practices of Competitiveness Analysis of Chemical Investment Project[J].Techno-Economics in Petrochemicals,2003,19(3):20-25. |
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| Authors: | Zhang Liguo |
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| Abstract: | The general procedure, concepts, contents, steps, data acquisition, and processing methods of competitiveness analysis of investment project for chemical enterprises are described. A set of working thought with stronger workability for writing the competitiveness analysis section of feasibility study report for the investment project of chemical enterprise is proposed. This paper also emphatically makes the analysis of the key contents of competitiveness analysis, such as the quality, cost, and marketing of the products produced by the competitors. |
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| Keywords: | chemical project analysis of competitiveness procedure method |
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