| 本土管理案例的再出发 |
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| 引用本文： | 于鸣,岳占仁. 本土管理案例的再出发[J]. 管理案例研究与评论, 2012, 0(1): 64-68 |
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| 作者姓名： | 于鸣 岳占仁 |
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| 作者单位： | 北京大学光华管理学院;《IT经理世界》杂志社 |
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| 摘 要： | 近几年，国内在本土案例的开发和教学上取得了长足的进步。本文透过哈佛商学院麦克法兰教授的学术经历、视角和观点，结合笔者个人的观察和思考，对案例开发与教学中的一些问题进行了重新梳理和反思。
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| 关 键 词： | 案例开发与教学 重思 本土意识 再出发 |
Indigenous Management Case:A New Start |
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| YU Ming,YUE Zhan-ren. Indigenous Management Case:A New Start[J]. Journal of Management Case Studies, 2012, 0(1): 64-68 |
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| Authors: | YU Ming YUE Zhan-ren |
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| Affiliation: | 1.Guanghua School of Management,Peking University,Beijing 100871,China;2.CEOCIO Magazine,Beijing 100036,China) |
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| Abstract: | Magnificent advances have been made in case development and teaching recent years in China.Underpinned on the experiences,perspectives and viewpoints of Professor McFarlan from Harvard Business School,and coupled with the writer’s own observations and thoughts,this paper reflects on indigenous case development and teaching. |
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| Keywords: | case development and teaching reflection local consciousness restart |
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