台湾对内地居民的旅游吸引力之透析

旅游地吸引力是激发旅游者旅游动机、并促使其付诸现实空间运动的最重要因子。2005年，随着国务院宣布开放内地居民赴台旅游，其相关事宜便引起了两岸业界、民众的极大关注。运用理论与定量相结合的研究方法，分析了台湾的旅游资源拉力和台湾影响内地居民旅游感知的因素，并通过市场调研，总结了内地居民对台湾的旅游感知度和旅游需求，从而展望了台湾对内地居民的旅游吸引力。

Dialyzing the Traveling Appeal of Taiwan to the Upcountry Residents

The appeal of tour destination is the most important ingredient which motivates and urges the action of tourists. In 2005, along with the State Department declaring that the upcountry residents would travel to Taiwan in the near future, the matters concerned arouse maximum attention. The paper exerts researching method integrating theory and ration, analyses the tour resource pull of Taiwan and the factors of Taiwan which influence the traveling perception of the upcountry residents, via marketing investigating, summarizing the perception degree and demand of the residents traveling to Taiwan. consequently concluding the traveling appeal of Taiwan to the upcountry residents.