| 论浙江产业集群区域品牌的构建 |
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| 引用本文： | 吕群智.论浙江产业集群区域品牌的构建[J].中国市场,2008(15):131-133. |
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| 作者姓名： | 吕群智 |
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| 作者单位： | 台州职业技术学院工商管理系 |
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| 摘 要： | 浙江经济以企业集群为特色,在经济得到迅速发展的同时,出现了一些以地方产业为特色的区域品牌。本文从浙江产业集群现状出发,分析了构建区域品牌的必要性,提出了从政府、品牌层次和行业协会三方面来构建浙江区域品牌的策略。
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| 关 键 词： | 产业集群 区域品牌 区域经济 |
On the Construction of Regional Brand of Industry Agglomeration in Zhejiang |
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| Lu Qunzhi.On the Construction of Regional Brand of Industry Agglomeration in Zhejiang[J].China Market,2008(15):131-133. |
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| Authors: | Lu Qunzhi |
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| Institution: | Lu Qunzhi (Department of Industry , Management,Taizhou Vocational , Technical College) |
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| Abstract: | There appear some regional brands characterized by local industry in Zhejiang with the fast development of economy. This paper,based on industry agglomeration,analyzes the necessity and policy of building regional brands from government,brand,industry association. |
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| Keywords: | industry agglomeration regional brands regional economy |
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